CHÂTEAU SÉRILHAN
Cru Bourgeois Supérieur
Saint-Estèphe

Press release

28 FEBRUARY 2020:
Château Sérilhan, now a Cru Bourgeois Supérieur,
celebrates its 20th anniversary and redoubles its appeal

A CONSTANT QUEST FOR QUALITY THAT HAS PAID OFF.

20 years ago, this family vineyard property of 20 ha in total in AOC Saint-Estèphe and Haut-Médoc, initiated a “return to its roots” inspired by the vision that Émile Peynaud, founder of modern oenology, had of Saint- Estèphe wines: “lively colour, bright fruit and harmony on the palate”. The resources and methods of renowned growths were used to create a seductive wine: completely picked by hand – meticulous sorting of the grape berries – vinification by plot – haute-couture ageing – special attention paid to the blends.

IMMEDIATE INTERNATIONAL RECOGNITION WAS THE RESULT

The 2003 vintage, crystallising the first efforts made, was quickly spotted by the Bordeaux merchants, then by international critics. Consequently, Château Sérilhan sells its wines 100% en primeur, exclusively with the Place de Bordeaux. Distribution has become worldwide and is now spread over twenty countries with around a hundred distributors.

A WINE ESTATE OF ITS TIME

Recognised environmental approach

Anxious to preserve its environment and sensitive to new consumer expectations, in 2013 Château Sérilhan committed itself to certification at “High Environmental Value Level 3” (HVE3), validated in 2018.
Efforts in this direction are continuing in 2020, with a bee hive set up at the heart of the property, to encourage the return of pollination to the commune of Saint-Estèphe.

A new impetus for the twentieth anniversary of Château Sérilhan

Dr Alain Raynaud has joined the team as consultant oenologist. Since the 2019 vintage, he has worked on the blends in particular, for Château Sérilhan in Saint-Estèphe.
On the occasion of its twentieth anniversary, the estate is renewing the Château Sérilhan label for the 2019 vintage. Visual attached

EXPLORING THE MARKETS OF TOMORROW

This winter, the estate is taking inspiration from the old Saint-Estèphe tradition of “retour des Indes”, which at the time consisted in transporting Médoc wines by boat from Bordeaux to the south-east ports of the Indian Ocean (Coromandel Coast).
This time, Château Sérilhan’s objective is to explore its export potential in India, in Delhi, Mumbai and Bengaluru, in coordination with representatives of the Place and to complement its traditional markets to which the Château remains loyal.

Approximate Recommended Retail Price: 20£-25£

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